Perceptive Take on Voting Republican

The piece, by Jonathan Haidt, an Associate Professor of Psychology at the University of Virginia who specializes in morality and emotion and how they vary across cultures, is worth reading to understand both why many people vote Republican even if doing so seems, on the surface, to work against their self interest; and how Democrats can figure out how to reach these people.

The key issue is morality. Republicans respecting the collective, the Democrats respecting the individual. This is a crude formation of the argument, so read on.

Friday, September 12, 2008