Why The Strategy Shift

Following up on the post below, this new polling data suggests why McCain might rejigger his campaign:

While McCain’s image as the more negative of the two is not new,
it’s sharpened considerably, coinciding with his campaign’s more
pointed criticisms of Obama in the last few weeks, including Sarah
Palin's accusation that Obama’s been "palling around with terrorists."

Registered voters by a 24-point margin, 59-35 percent, now say
McCain is more focused on attacking his opponent rather than addressing
the issues. That’s grown from a roughly even 48-45 percent split on
this question in late August.

There's far less criticism of the tone of Obama's campaign:
Registered voters by 68-26 percent say he's mainly addressing the
issues, not attacking his opponent, a slightly more positive rating
than in August.

Monday, October 13, 2008