Front page article in the NYT on the Obama campaign's robust get out the vote effort.
[A] sophisticated battery of databases has been tapped to find voters who may be inclined to support the candidates. At the national level, Republicans have had better success at the modeling techniques, but the Obama campaign studied the Republican plan to help shape its own system of finding voters who are prone to support Mr. Obama.The information is culled from a variety of sources, including magazine subscriptions, the types of cars people drive, where voters shop and how much they earn. Commuting patterns are analyzed. Voting history in local races is factored in.
The data, after it is studied and sorted at campaign headquarters in Chicago, is sent to every battleground state. The names are bar-coded and ultimately show up on the lists given to volunteers.
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