Nate Silver has a great writeup on why voters thought Obama won the debate. A choice quote:
Voters thought that Obama “seemed to be the stronger leader” by a 49-43 margin, reversing a traditional area of McCain strength. And voters thought that the candidates were equally likely to be able to handle the job of president if elected.
These internals are worse for McCain than the topline results, because they suggest not only that McCain missed one of his few remaining opportunities to close the gap with Barack Obama, but also that he has few places to go. The only category in which McCain rated significantly higher than Obama was on “spent more time attacking his opponent”. McCain won that one by 37 points
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